Google Ranking for New Websites

New sites with new URLs traditionally have a tough time getting immediate traction with Google (and other search engines).  The primary reasons have to do with search engines being confident in what the website is all about, history of the site in terms of click-through-rate, and preventing spam and poorly written sites.

Google’s John Mueller, has mentioned that “it can take a bit of time for search engines to catch up with your content, and to learn to treat it appropriately. It’s one thing to have a fantastic website, but search engines generally need a bit more to be able to confirm that, and to rank your site – your content – appropriately”

We’ve seen this in practice too.  New websites take 12-18 months to really come into their own and start ranking as they should against other sites in their industry.

You have to start somewhere and building out the content on your site is a great place to start.  The larger your site the better it will do with the search engines, because you are making it much clearer what you offer.

Creating a landing page for each city and main service focus is key to doing well.  We recommend 15 cities that cover your primary area and then focus on a single service.  You may have 5 services that you provide and you’ll want to have a page for each city…so 15 (cities) X 5 (services) = 75 pages in addition to your main site.

We’d like to get some of this new content moving for you.  We can do it in 15, 30 or 45 article groupings to make it easy.  This is the way that the site will eventually dominate in your given industry for particular terms.

For immediate results, pay-per-click (PPC) can be the way to drive traffic to your site – although it can be very expensive.  It definitely depends on your industry, but budgets for PPC can be in the thousands before it really drives profitable business.

However, PPC should be done in parallel with building out your site so that over time you can phase out PPC and increase the reliance on the organic search results from your site.